A master chocolatier and two solitaire diamonds! This edible Easter treat was carved in two days and has 548,000 calories. This was an impressive and extravagant stunt from VeryFirstTo.com, who are known for their flamboyant products and packages. Did this Easter themed product have people hopping at the chance to own a diamond-studded chocolate bunny? Click here to read more.
Our Latest Work: The Phoenix
After 15 popular years as the first Gastro pub here in the East, Phoenix is born again. Together, we have been cooking up a recipe to relaunch the contemporary Bar & Kitchen. We have designed, shot and animated the new website, while also creating and sourcing new menus and other POS - all the while looking forward to a team dinner of culinary and thirst-quenching classics from the West.
WeChat vs WhatsApp
The WhatsApp trend has overtaken WeChat - the former world leading instant messaging app. A world battlle on 2 different continents with 2 completely different strategies. WeChat keeps innovating and now works with world leading brands. While Whatsapp focuses on essential features and refuses all forms of advertising. Will WeChat manage to seduce users and a wider market to salvage their position at the top. Read more.
The Markies Awards 2015 Announcement
It’s good news! We have been shortlisted, from over 400 entries, for the Markies Awards 2015.
Our work for Giorgio Armani, Discover the code is in the running for the category - Best Use of Retail. And, our work for Blackfish is also amid selected finalists for the category - Best Design Idea.
The winners will be announced at the Markies Awards ceremony on the 30th April. Watch this space…
View the full list of finalists here.
Let your imagination travel.
What if you could go any place you could imagine, what would this place look like? An airline invited 20 kids and asked them this question. Here's what happened.
Let's get out more.
The truth about bias and prejudice #Lovehasnolabels
Nothing shows love like skeletons dancing, hugging and kissing. The lovers of all kinds embrace and then emerge to reveal their differences to the crowd. The message stays consistent, ‘Love Has No Labels.’
Skeletons dance to embrace diversity! A moving awareness campaign to stop bias and prejudice: the vast majority of us aren’t even conscious of our snap judgements about people based on what we see - is it possible we’re more biased than we know?
How much do you know about implicit bias? We do 98% of our thinking in our subconscious mind - and that‘s where we collect and store implicit biases. This campaign educates us to watch for biases when they surface, advocating that to end bias, we need to be aware of it.
"Before anything else, we are all human. It’s time to embrace diversity. Let’s put aside labels in the name of love."
Source: http://lovehasnolabels.com/
Some Clever Interpretations of the Dress.
'The Dress debate' has torn us all apart on a global level! We even have a 'team blue & black' and 'team white & gold' here at MADE - with two strong (if not stubborn!) viewpoints certainly evident amid our many office debates (also known as creative thought showers!).
The question is, does a smart brand join debates of 'how can a thing such as the colour of a dress go viral?" or do they 'jump on the bandwagon and launch their own interpretations of the dress'.
Take a look at those smart marketers across the globe taking a creative spin on this worldwide phenomenon, by utilising the viral-worthy content and tailoring their product campaigns to #thedress.
This just goes to show, the importance of creating conversations to engage with your audience. This example simply shows that any content that can polarise views and make the conversation a debatable one has the ability to go viral.
Which is your favourite?
Our Latest Work: Syno
Syno, the biotech investment company headquartered in New York with a Hong Kong presence, engaged us to build their brand identity and visual guidelines. We developed a dual language logo, corporate identity and corporate communications plus stylistic guidelines, which defined their brand values — scientific, innovative and rigorous.
