Gun safety organisation, Evolve has taken a comical and controversial approach to illustrate a serious message - 'keep guns away from our children'. These funny print ads, including various scenes of children 'playing' with untraditional toys from tampons to condoms and sex toys, simply yet daringly state "if they find it, they'll play with it." To read more about the campaign, please click here for the full article.
MADE wishes you happiness and prosperity during the Year of Goat.
To celebrate this Chinese Lunar New Year of the cloven quadruped - we have handcrafted this little creature from our favourite paper stock.
We hope that like the Goat, this year will share it’s characteristics and bring a bounty of creativity to all in what lies ahead.
Kung Hei Fat Choi from the team at MADE.
Download your free wallpaper here
恭喜發財！MADE 祝您心想事成、萬事如意！
為您送上我們手工製作的wallpaper — 羊象徵創意，希望新一年能助您排除萬難，攀上高峰！
按此下載您的小禮物
To celebrate the Year of Goat, we sent to our favourite people around town a selection of British pick 'n' mix wrapped up in a traditional Chinese New Year gift box. Woolworth's never looked so good.
Hong Kong's Kevin LCK makes a feature in Colossal. Phenomenal work and a great guy to work with.
http://www.thisiscolossal.com/2013/06/ordinary-behavior-cardboard-electronics-containing-absurd-miniature-dioramas/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+colossal+%28Colossal%29
Last week, we joined our client Blackfish in raising money for Change the Children Cambodia by running the Angkor Wat International Half Marathon and the ‘Happiest 5k on the Planet’ - Hong Kong’s first ever Colour Run. While Joel broke something in Cambodia (let alone his own record) and the rest of the MADE got coated in colour, we also managed to raise a considerable amount of money - huge thanks to all the generous donations!
The brand engaged us to send out season's greetings to their customers this year! We developed a pop-up Christmas card for them with a shimmering touch.
Three gold awards and Grand Prix winner at the first Transform Awards Asia-Pacific 2014! What a pleasant surprise and honour to be awarded with the most prestigious title of the night. We are MADE up!
Transform magazine tells our story...
At Transform, we take the idea of true excellence in branding seriously. The Grand Prix represents the best of the best: the most outstanding work of all the outstanding winners from tonight. This rebrand has collected three gold awards already, and stood out at every possible turn.
Sijahtra and MADE faced a branding challenge with aplomb. Persuading consumers and media that Sijahtra’s civet coffee was an ethical purchase, and worth the high price, took ingenuity and skill.
The brand that achieved this objective can best be summed up by its own tagline, “Rare. Responsible. Refined.” Every element of the Sijahtra brand is present in those words, from the immaculate packaging to the copy style that seduces the audience. The visuals of the brand locate it seamlessly both within the remote region of Indonesia where the coffee beans are produced, and within a global community of other high-end brands.
Creating a brand that tells an ethical story as well as a premium story is challenging. Sijahtra and MADE used everything at their disposal, from taking Harrods on a trip to see where the coffee is produced, to the brand booklet which tells the story behind the coffee.
Sijahtra is still a young company, with plenty of room to grow. The excellence of its branding looks sure to grow alongside it. Judges say the rebrand was, “Exemplary” and “Beautiful” and commented on the powerful impact it has on its audiences.
Sijahtra’s ability to reposition a product with a poor reputation into a luxury brand, along with its attention to quality design and strategic approach make it this year’s Grand Prix winner.
Borough Market celebrate their 1,000th birthday! As part of it's anniversary celebrations, an ingenious installation showcased 1,000 various kinds of 'real' apples, which parodied the tech giant Apple. For one weekend, the market's traditional apple display was a playful reinterpretation of the distinctive designs and layout from the famous Apple stores. Question is... will their next celebration display be inspired by mobile network operator 'Orange' or clothing retailer 'Banana' Republic perhaps?
