“STEP INTO THE SPOTLIGHT”
Steam is an everyday hair stylist salon started by celebrity hair stylist CK Wong in partnership with Watsons. The team was approached to develop the brand proposition and creative direction for the brand identity.
- Strategic planning of the brand proposition
- Development of tagline that represents the brand proposition
- Creation of brand story in dual languages with copywriting
- Creative direction of the brand identity
- Design development of logo, in store collateral designs, corporate materials including business cards, vip cards, invoices, in store tent card, pricing menu and welcome glass graphic