STRATEGY + BRANDING + PRODUCT DEVELOPMENT
"The world's rarest coffee..."
Conceived in 2009 and brought to life through passion for nature and for the people of Sumatran Indonesia, Sijahtra is the world's first truly fair-trade coffee and the only certified wild Luwak coffee. The founders asked us to provide full-spectrum strategic marketing and creative support to get them ready for market.
Scope of work:
- Clarification of distribution, marketing and promotional plan for the core Luwak coffee range as well as sub-brands
- Development of the primary and secondary packaging for Sijahtra
- Design and production of associated branded promotional collateral and POS materials (brochures, tasting notes, measuring equipment)
- Creation of the 1st stage website (to be developed further)
- Design of a pop-up barista stand
Discover more : sijahtra.com
We're proud to announce that our brand development and rebranding work with Sijahtra was honoured at the Transform Awards Asia Pacific 2014. Winning Grand Prix Winner - The best of the best and Gold awards in three categories: Best Creative/Strategic Development, Best Packaging and Best Copywriting.
HOW WE MADE IT MATTER...
"I have worked closely with Beanie & Joel over the last few months and I am constantly impressed. They deliver on everything. Not only is their design work and product development great, but their strategic thinking, business acumen and experience is also extensive... they are also great fun to work with!"
Matt Ross Founder and Director
Note: All branding, content & strategy was created by MADE with the exception of the logo which was created by www.aworkofsubstance.com