CREATIVE DIRECTION + PHOTOGRAPHY
We drove south through across the Tai Tam reservoir to Stanley for our choice of location. The beautiful Yunike, gracefully posed for this collaboration of Rio Tinto & Chow Tai Fook. We made our way through an ocean of tourists, who got (surprisingly) distracted by our model while we were shooting. About 3000 shots were taken that day for both close-ups and fashion portrait, using 2 cameras to capture the vibes of the 8 looks we wanted to deliver.
That jewellery collection is intended to be released under the prestigious Chow Tai Fook brand and the images used in their stores POS throughout China and elsewhere, as well as on their WeChat campaigns.
Scope of work:
- Art Direction
- Location Scouting
- Post Production
- Fashion Styling