INTEGRATED CAMPAIGN
"Born out of beauty..."
As a continuation from the work we did for Australian Diamonds, the same company also asked us to brand their Canadian Diamond mine in the same fashion.
The purpose was to develop a comprehensive range of brand assets packaged into a toolkit. The key message was that the Canadian diamonds are representative of the awe-inspiring natural landscape above. The task - to embody all of that visually into a communications suite to bring the story to life.
Scope of work:
- Campaign Direction and development of the story
- Creation of a campaign image library used at all touch points
- Logo creation and graphic design for campaign branding including an Authenticity Mark and certification for proof of the Diamonds origin
- Brochure
- Poster series for trade and retail used in print and OOH
- Sales training manual and Sell sheet
- Multi media presentation
- Retail toolkit for trade partners
- POS displays
Discover more: http://www.riotinto.com/
