ART DIRECTION + PRINT
"Smart travel gear"
We created and designed a series of product catalogues that brought the company vision to life, to communicate the enjoyment of travel with the importance of safety, through clear lifestyle segmentation. The catalogues delivered consistent messaging, engaging language and impactful visuals across the four lifestyle segments.
Scope of work:
- Creation of a series of layouts that work across the 4 lifestyle segments (Adventure / Leisure & Urban / Camera / Travel accessories)
- Providing art direction for all templates/pages
- Finding stock imagery to help define each lifestyle segment
- Layout implementation
Discover more: pacsafe.com
