ACQUA DI GIOA BY GIORGIO ARMANI
"THE ESSENCE OF JOY..."
For consecutive years 2013 and 2014, Acqua Di Giorga launched a new fragrance into the Asia Pacific market. We have assisted with both local activation of global initiatives - developing two fresh concept ideas.
Project scope:
- Tailor international campaigns to the local APAC market
- Ideation of a sampling campaign to launch and attract consumers to a new fragrance
- Development of new point of sale materials and visual merchandising including bespoke training tools
- Develop tailored collateral to suit the travel retail locations across airports and landside duty-free stores
