CAMPAIGN INNOVATION + P.O.S
"The essence of joy..."
For consecutive years 2013 and 2014, Acqua Di Gioia launched a new fragrance into the Asia Pacific market. We have assisted with both local activation of global initiatives - developing two fresh concept ideas.
Scope of work:
- Tailor international campaigns to the local APAC market
- Ideation of a sampling campaign to launch and attract consumers to a new fragrance
- Development of new point of sale materials and visual merchandising including bespoke training tools
- Develop tailored collateral to suit the travel retail locations across airports and landside duty-free stores
Discover more: http://www.giorgioarmanibeauty.com.hk/en_HK/fragrances/womens-fragrances/acqua-di-gioia/