BRANDING + TRANSLATION + STRATEGY
"Let's go shopping"
Pradera Retail Asia recently took over the management of Mosaic Malls China. We worked closely with them and the BWP group (UK) to redevelop the visual identity of the Mosaic brand, bringing new life, energy and optimism into the marketing materials of the Malls. We did this both for their B2B as well as for their B2C channels, the latter predominantly in Mandarin.
The initial work focused on 5 cities across China starting with Shanghai, Beijing, Qingdao, Chongching and Xian and continues to develop.
Scope of work:
- Redevelopment of the company’s branding and visual identity
- Design of marketing collaterals including:
- B2B leasing brochures
- In-store signage
- OOH / Billboards
- Development of brand guidelines including typography, usage of colours, image selection, graphic and icons
- Cross utilisation for the International team and China regional team having a fluid and adaptable consistency in their trade materials