Mary Kay launched 3 limited edition products on 2018, and we have been asked to create a fun vibrant design to be applied to the product packaging to appeal to the next generation target audience.
Each product is individual and will not be launched under a specific range.
The goal for this launch is to attract a younger generation and open an opportunity for them to get to know Mary Kay.
Our target audience age ranges from 17-26 years old. The designs will have to reflect the current cosmetic trend for teenagers to young adults.
BRUSH OF COLOR
CAREFREE FEMININE EASY-GOING
Inspired by the eyeshadow palette colors, we want to bring those fun and vibrant colors out and adding a bit of gold onto it.
The pattern is very organic and it micmics carefree brush strokes.