CAMPAIGN INNOVATION + P.O.S.
"How do you ride..."
To anniversary the highly successful launch of The Big Pony Women’s Collection in 2012, Ralph Lauren Travel Retail Asia asked us to develop a new point of sale animation centring on the world of surfing.
- design and development of a campaign theme and new imagery capturing the essence of the wholesome Ralph Lauren “Hamptons” lifestyle
- development of a range of point of sale materials including an original twist on product sleeves, product glorifiers and shelf talkers
- design of new travel exclusive sets and other printed collateral
HOW WE MADE IT MATTER...
“MADE has helped us materialize some of our most ambitious animation plans for Ralph Lauren. Beanie and Joel are a great creative duo, with deep market understanding and very original retail solutions. Working with them has been a great experience! We’re looking forward to working with MADE again for our forthcoming projects.”
Senior Product Manager
L'Oreal LUXE Travel Retail APAC