"Themed in-store postcards"
Founded as an old-world apothecary in New York City since 1851, Kiehl’s engaged MADE to design a series of postcards to celebrate various occasions through bold and playful designs with a nod to Kiehl's unique heritage and style.
- Art direction for a refreshed twist within Kiehl’s brand identity and style
- Creative design of Kiehl’s printed materials across various themes
- Development of five luxury cards used in-store to personalise gifts.