OUT-OF-HOME BILLBOARD DESIGN
In late 2018 we helped Diageo develop three billboard’s for the 31 meter long walkway to Hong Kong’s busy Tsim Sha Tsui F&B area known as Knutsford terrace. We designed three different campaigns between October to December.
In each scenario we were adapting global campaigns into locally focused messaging for the Hong Kong based promotions around Knutsford Terrace.
The campaign promoting the Johnnie Highball serve was adapted for the MTR escalator media around TST station.
- Design & layout