CAMPAIGN INNOVATION + P.O.S
"Discover the code..."
In 2014, a new Code Ice fragrance was launched into the Asia Pacific market. We were tasked to assist with local activation of global animation initiatives. We proposed and initiated a concept using invisible ink to reveal a secret message.
Scope of work:
- Tailor international campaigns to the local APAC market
- Ideation of a sampling campaign to launch and attract consumers to a new fragrance
- Development of new point of sale materials and visual merchandising including bespoke training tools
- Develop tailored collateral to suit the travel retail locations across airports and landside duty-free stores
Discover more: https://www.giorgioarmanibeauty-usa.com/home