Genting Hong Kong requires two language versions of the annual report in English and Traditional Chinese with each version comprising of 2 major sections: Non-financial and financial. The non-financial section will consist of around 20 pages encompassing the following topics: • Vision and Mission • Table of Content • Corporate Profile • Premises overview (fleet profile and RWM) • Chairman’s Statement • Global Highlights (awards, CSR and major corporate activities) This design project will cover the design of the cover, non-financial section and the typesetting design of non-financial section, as well as the paper selection. Apart from providing all printing files, the appointed design house also needs to coordinate with the financial printer on the file transfer and layout checking. The design house should also share a copy of all graphics and retouched photos with GHK.
This direction is inspired by travel magazines. We want to keep the design clean and simple, but also bring out the lifestyle and fun about travelling and exploring to a different place. The design will consist of big images and keeping the structure within a grid. For print finishing, we can use smaller inner pages to use as dividers, to make the content more interesting and lively.