CAMPAIGN INNOVATION + PRINT
Each year, Diageo WORLD CLASS holds a global competition to find the Bartender of the Year. 2013 saw Hong Kong’s Ricky Lau taken on tour of the Cote d’Azur and the previous year Tom Wood flying to Rio. We were tasked with developing a creative concept for WORLD CLASS 2014 Hong Kong, to inspire local bartenders to participate.
Scope of work:
- Creation of the campaign tagline 'Measure Perfection' to be used across all media
- Development of a bespoke ‘well travelled’ vintage suitcase for each bar, containing a series of personalised bar tools
- Design and production of a series of printed collateral including the invitation and participation guidelines
- Development of a series of print-ads for Time Out HK magazine
Discover more: facebook.com/worldclassHK
HOW WE MADE IT MATTER...
"A flexible and committed team who deliver high quality output and who aren't afraid to express an opinion. Exactly what our business needs from an agency partner."
Marketing Director - Diageo Brands
Moët Hennessy Diageo