The Transform Awards Asia Pacific

Last week, MADE entered the Transform Awards Asia Pacific.
We entered our collaboration with Sijahtra, the rarest coffee on the planet. They had a great concept, but when MADE started working with them they only had a logo, a name and a small supply of green coffee beans ready to roast. Our chief objective was to make Sijahtra the number one recognised, genuine, premium Kopi Luwak brand. We provided them a full spectrum of strategic marketing and creative direction to plan Sijahtra's route to market, develop the packaging and bring the brand to life. It's now the only Kopi Luwak coffee that Harrods stocks and to be featured in their Christmas hamper 2014!
The Transform Awards Asia Pacific is going to announce the results next week, we're looking forward to the good news!

Hong Kong 1950s in Black and White by Fan Ho

Stunning black and white photography of old Hong Kong. We've gone through a lot to have come this far.

Our Latest Work: Blackfish

Like a 'fish' to water, we have worked closely with Blackfish since their launch, to create and strengthen their brand identity and web presence. The developed branding can best be summed up by its own tagline, 'A clear difference.' The company logo, website and corporate materials were redeveloped to improve, differentiate and stand out versus the competition. Check out the website illustrating the company ethos: with tilt-shift photography, bold colours and typeface, and retro mixed-media representation.

Our Latest Work: Sumac

We had the pleasure of redesigning and launching a new website for Sumac, one of our favourite restaurants in town! Not only did we get to photograph the food, we naturally didn't let such delicious cuisine go to waste! We adapted the look and feel of the website to draw on the historic influences of the cuisine and culture to repackage the brand. Capturing and creating a visual identity that conveys a clean, fresh and engaging design that showcases the key brand characteristics, promotes an authentic experience and appeals to the target demographic.

Our Latest Work: Redbox Storage

Redbox self-storage needed to package their brand. We applied our 'out of the box' thinking to develop the core branding to build their brand identity and online presence. A full-service creative and marketing project to brand and launch a unique startup company. 

We planned and executed the route to market for them through workshops, market research and analysis, created their brand identity and visual guidelines including concept, logo, tagline and graphics, as well as website design from copywriting to SEO, and social media setup and management.