ARMANI CODE ICE BY GIORGIO ARMANI
"DISCOVER THE CODE..."
In 2014, a new Code Ice fragrance was launched into the Asia Pacific market. We were tasked to assist with local activation of global animation initiatives. We proposed and initiated a concept using invisible ink to reveal a secret message.
- Tailor international campaigns to the local APAC market
- Ideation of a sampling campaign to launch and attract consumers to a new fragrance
- Development of new point of sale materials and visual merchandising including bespoke training tools
- Develop tailored collateral to suit the travel retail locations across airports and landside duty-free stores